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    Why is website optimization necessary in SEO?

    Search engine optimization (SEO) is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page.

    The more relevance the search engines determine your website has for a given search, the higher the website will rank. When you consider that more than 60% of Internet users will not look beyond the first page of google search results, it’s important to use search engine optimization to push your website keywords ranking as high as possible.

    SEO services for website optimization address a variety of factors, including keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.

    Below are the activities uses for SEO on-page and off-page SEO optimization:

    Plugin Optimization

    Optimize Title & Meta Description

    H1, H2 & H3 Tags Setup

    Choose focus keyword

    OnPage Optimization for Desired Keywords

    Best Yoast settings configure

    Website submission on Google, Bing

    Clean Permalink & Breadcrumbs

    Add Alt tag to all Images (Manually)

    XML Sitemaps configuration and submission

    Robot.txt file optimization

    Google Analytics setup and configuration

    Google Webmaster Tool Setup

    Off-Page SEO:

    Social Bookmarking

    Backlinks of targeted keywords

    Profile links on social

    Search engines submissions

    Listings of Google my business

    Local citations

    Removal of Bad backlinks

    Monthly progress report of ranking

    Comment, audio, video backlinks

    Image links

    Web 2.0 backlinks

    Guest posts outreach

    Anchor text ratio


    At “Always Digital Marketing” we help you optimize your business websites for maximum web exposure for top SERPs. Let us connect to know more.