SERP Rankings
SERP is an abbreviation of “Searh Engine Result Page” and Ranking means “Position”. Then, simply SERP Ranking means a position for an article or blog post in the search engine result page.
While somebody search something in Google using a search term, then Google shows thousands or hundreds of results, but 1st page used to show 13 results. Everyone seeks the better position in the first page.
As the position or rank being determine upon the performance of Search Engine Optimization, then the rank of a blog post result is being defined as the SERP Ranking in SEO.
An adequate SEO could ensure the better rank (result) for a blog post which is the core game every optimizer try to play best. Better content, better keywords and better authority links used to result the game of the SEO upon the content that gets quick index in the knowledge graph and get ready to appear in the SERP as per audience search using the keywords that is used in the content.
So, SERP Ranking in SEO is a pretty game you could enjoy the best result if your SEO is appropriate and result stands 1st or 2nd or 3rd in the 1st SERP.
SERP(Search engine results pages)basically two types :
- organic results
- paid results
There are Three type of search query :
- Informational
- Navigational
- Transactional
Informational searches are those in which the user hopes to find information on a given topic, such as Narendra Modi. It wouldn’t make much sense to place ads or other types of paid results on a SERP like this, as the search query “Abraham Lincoln” has very low commercial intent; the vast majority of searchers using this search query are not looking to buy something, and as such only informational results are displayed on the SERP.
Navigational queries are those in which the user hopes to locate a specific website through their search. This may be the case for individuals searching for a specific website, trying to locate a website whose URL they can no longer remember, or another type of navigational objective.
Finally, transactional searches are those in which paid results are most likely to be displayed on the SERP. Transactional searches have high commercial intent, and search queries leading to transactional SERPs may include keywords such as “buy” and other terms that suggest a strong desire to make a purchase.