Is SEO Still Relevant?
Is SEO still relevant in 2020 and how relevant will it be in 2021 after Pandemic? This is a million-dollar question and whether you are a one-man company or a fortune 500 company, you cannot escape the emerging SEO trends. Moreso if you are a serious entrepreneur who wants new business SEO will now matter even more than ever before because most of the sales in the coming decade will be driven online via well-defined web portals and apps. And if that is to happen any and every business will have to optimize their websites to claim their pie of these online or web-driven sales. The reality is that SEO still matters in 2020 and will matter even more in 2021, though conventional SEO will die and contemporary SEO will define the way forward. In the coming years, SEO will not only focus on keyword-based optimization but it will rely more on User Experience. And most of the recent and major Google updates bear these telltale signs. For example, the 2019 BERT update drove SEO professionals to focus more on optimizing content based on search intent rather than keywords.
BERT UPDATE: https://blog.google/products/search/search-language-understanding-bert/
SEO has been around for more than 12 years now and makes up an enormous share of traffic for successful websites. Optimizing the webpages for SEO is going to be highly important in 2021 as organic search endures to rise above other search traffic drivers. Earlier most of the SEO experts relied on three major SEO strategies for an all-inclusive organic search strategy:
- On-page SEO
- Technical SEO and
- Off-page SEO.
By breaking the segmenting SEO strategy and working on SEO as these three categories, it used to be easier to organize and execute website optimization plans.
However, it is not the case anymore. Now Google is one of the most advanced search engines and in order to retain this number one spot, it wants to offer the best and superior quality results to its searchers. And there are many factors that Google considers prior to including a web property in its search console for a particular search term or word. To be a part of this elite search console webmasters have to adopt contemporary SEO that is more relevant in 2021. If the SEO specialist still follows the strategy that used to work in 2019 the money spent on SEO will be a complete waste. The first page rankings for keywords in many businesses are too competitive and do not lead to conversions. This is why the Holistic SEO strategy that considers the online trends of the target audience prior to defining the SEO strategy is more relevant now than it was in 2007.
Let us consider a simple example of the rise in voice-based searches. Which was almost unheard of in the 2007 SEO strategy. Because of the rise in voice-based technology, searches in the form of direct questions will play an even more critical part of SEO in 2021: “There is an important relation between semantic search and question keywords. And with Google’s advanced semantic search SEO strategy needs to be advanced and highly focused on target audiences. Otherwise, it will only lead to traffic slippages and increase Bounce Rate which would mean disaster for the online credibility of any web property.”
At “Always Digital Marketing,” through our advanced SEO strategy, we optimize your online content so that a search engine is ORGANICALLY compelled to show it as a top result for searches of a certain keyword. Let us connect to discuss it further.