SEO is important because it keeps your website in top SERPs – search engine result pages – The higher you rank in results pages, the more clicks and traffic your site will generate. In 2020 and beyond SEO is more about improving user experience that helps in the reduction of bounce rate and retention of customers with higher repeat ratios.
Moreover, by improving your SEO you allow your business to get found online by relevant customers, which grows eligible traffic to your website and to your online store. The more the relevant traffic, the higher is the number of qualified leads, which you can convert into potential customers.
The rule is “Stay Relevant and do not optimize your website for Google Bots, but for your target customers!” If you can achieve this your website will surpass all competition and will rank higher on most competitive and business-driving keywords. Just remember, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.”
Make sure your website offers the best user experience and the online visitor who has landed the first time on the website finds it easy to interact with webpages and other aspects of the website. Efficient web design always guides the website visitor to the topic or CTA that he/she is interested in. If a website fails to achieve this ease of interaction it is bound to have a higher bounce rate and once that happens, Google will tend to show it less in SERPs because at the end of the day Google also does not want to disappoint the searcher by landing him/her on an irrelevant or poorly optimized website. It reflects poorly on the reputation of Google as the world’s most intuitive search engine. If you can take care of this aspect and understand this simple logic. Your website will rank high in Google SERPs.
Once the UI and UX aspects have been taken care of it is important to address the following aspects:
- Improve Your On-Site SEO. Here You Need to Ensure The Website Optimization Meets All Google Guidelines.
- Add LSI Keywords To Your Page. Latent Semantic Indexing is Like Finding Synonyms of Your Target Sets of Keywords.
- Monitor Your Technical SEO. It Is All About Data These Days. Refer To Analytics and take insights.
- Match Your Content to Search Intent. This Is Essential to Reduce Bounce Rate.
- Reduce Your Bounce Rate Via Great UI and UX.
- Find Even Sets of Keywords to Target.
- Publish engaging High-Quality Content.
- Build Backlinks to Your Site. Only relevant and from High PR sites.
In the end, it is all about working on improvements relentlessly and seeking insights from live data reflections and behavioral patterns of the website and accordingly updating every webpage for better results. Quoting Bruce Clay “It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.”
At Always Digital Marketing, we work towards transforming your web properties into Hawks!