How do you think virtual reality and augmented reality

How do you think virtual reality and augmented reality will change social media?

You know that making an impact with your audience is not always easy if you have spent any time developing your social media strategy. Augmented and Virtual Reality is the latest addition to your content. The AR and VR features are being incorporated into the social media platform features and users alike are getting in on the action. This is the trend that is not going away anytime soon with AR and VR which are projected to hit a combined $150 billion in revenue by 2020.

So how can you incorporate AR and VR into your Social Media Strategy?

The common uses are as follows as there are several ways in which you can incorporate AR and VR into your social media strategy:

Sponsored Lenses: You are quite familiar with placing your face on Snapchat. It is the use of filters or lenses as it is one of the most well-known uses of AR on social media. Instagram now has these too being originally pioneered by Snapchat. This is the lens that is sponsored by the brands.

Chat-Bots: You can incorporate AR here as well to give customers some visual assistance while the bots themselves use AI to chat with your customers on social media. By having their chatbot use AR to help customers find that perfect lip shade, Estee Lauder did this.

Events: The brands are now incorporating augmented and virtual reality to make a bigger impact with the events made for social sharing. There aren’t any shortages of ways in making use of AR/VR at your next level, from letting fans attend from the comfort of home to offering games during downtime.

360 Video: It is through 360 videos now you can incorporate VR on your website. This allows people to experience something without actually being there with a 360 view of what is happening and they are commonly used on Facebook. You can consider the use of VR to give tours to prospective students, train folks on how to use your product, showcase industry events, and more.

And what impact can it make on your social media strategy?

The customer experience that you will get is a win-win scenario with the use of AR and VR as a part of your social media strategy. It can also lead to increased brand awareness and engagement with your content not only does it make it easy for your customers to get involved. Beyond just looking at a picture on your website, VR and AR can give your users a way to experience your products.