Why is website optimization necessary in SEO?


Search engine optimization (SEO) is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page.

The more relevance the search engines determine your website has for a given search, the higher the website will rank. When you consider that more than 60% of Internet users will not look beyond the first page of google search results, it’s important to use search engine optimization to push your website keywords ranking as high as possible.

SEO services for website optimization address a variety of factors, including keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.

Below are the activities uses for SEO on-page and off-page SEO optimization:

Plugin Optimization

Optimize Title & Meta Description

H1, H2 & H3 Tags Setup

Choose focus keyword

OnPage Optimization for Desired Keywords

Best Yoast settings configure

Website submission on Google, Bing

Clean Permalink & Breadcrumbs

Add Alt tag to all Images (Manually)

XML Sitemaps configuration and submission

Robot.txt file optimization

Google Analytics setup and configuration

Google Webmaster Tool Setup

Off-Page SEO:

Social Bookmarking

Backlinks of targeted keywords

Profile links on social

Search engines submissions

Listings of Google my business

Local citations

Removal of Bad backlinks

Monthly progress report of ranking

Comment, audio, video backlinks

Image links

Web 2.0 backlinks

Guest posts outreach

Anchor text ratio


At “Always Digital Marketing” we help you optimize your business websites for maximum web exposure for top SERPs. Let us connect to know more.

How to Drive Organic Traffic to Websites?

Web Traffic

To grow your business online. Traffic is important but RELEVANT traffic is what matters and makes the difference. In order to drive organic traffic it is important to focus on the following aspects:


1) Improve User Experience Across Your Entire Site.

2) Optimize for Voice Search.

3) Design for Mobile First.

4) Focus on Topic Clusters Instead of Keywords.

5) Write Longer Content (Most of the Time)

6) Take Advantage of YouTube SEO.

7) Create a Diverse Backlink Portfolio.

8) Never, Ever Overlook Technical SEO.


Do not overlook on-page optimization and invest in it from day one!


  1. Add Your Main Keyword Early On In Your Content.
  2. Write Unique Titles, Descriptions, and Content.
  3. Optimize Your Title Tag for SEO.
  4. Optimize Your Site’s Loading Speed.
  5. Track Your Results With The Google Search Console.
  6. Optimize Images for SEO.
  7. Use Internal Linking.
  8. Publish Amazing Content.


Blogging in 2020 is very important and is going to gain more momentum post COVID-19 world. So, here are few Blog SEO tips for you to consider.


  1. Focus on 1–2 long-tail keywords that match the intent of your target reader.
  2. Include your 1–2 keywords in specific parts of your post.
  3. Make sure your blog is mobile-friendly and responsive.
  4. Optimize your meta description, and use all the space.
  5. Optimize your images with image alt text.


Always focus on trending off-page tactics and only use trusted local citation sites and directories, like Google My Business, to improve your off-page


Creating Shareable Content. Amazing content is always the KING in search engine optimization.

Influencer Outreach.

Contribute as Guest Author.

Social Media Engagement.

Social Bookmarking Sites.

Forum Submission.

Blog Directory Submission.

Article Submission.


At “Always Digital Marketing” we help you optimize your business websites for maximum web exposure for top SERPs. Let us connect to know more.

Is SEO Still Relevant?

Is SEO Still Relevant 2022

Is SEO still relevant in 2020 and how relevant will it be in 2021 after Pandemic? This is a million-dollar question and whether you are a one-man company or a fortune 500 company, you cannot escape the emerging SEO trends. Moreso if you are a serious entrepreneur who wants new business SEO will now matter even more than ever before because most of the sales in the coming decade will be driven online via well-defined web portals and apps. And if that is to happen any and every business will have to optimize their websites to claim their pie of these online or web-driven sales. The reality is that SEO still matters in 2020 and will matter even more in 2021, though conventional SEO will die and contemporary SEO will define the way forward. In the coming years, SEO will not only focus on keyword-based optimization but it will rely more on User Experience. And most of the recent and major Google updates bear these telltale signs. For example, the 2019 BERT update drove SEO professionals to focus more on optimizing content based on search intent rather than keywords.

BERT UPDATEhttps://blog.google/products/search/search-language-understanding-bert/


SEO has been around for more than 12 years now and makes up an enormous share of traffic for successful websites. Optimizing the webpages for SEO is going to be highly important in 2021 as organic search endures to rise above other search traffic drivers. Earlier most of the SEO experts relied on three major SEO strategies for an all-inclusive organic search strategy:

  • On-page SEO
  • Technical SEO and
  • Off-page SEO.


By breaking the segmenting SEO strategy and working on SEO as these three categories, it used to be easier to organize and execute website optimization plans.


However, it is not the case anymore. Now Google is one of the most advanced search engines and in order to retain this number one spot, it wants to offer the best and superior quality results to its searchers. And there are many factors that Google considers prior to including a web property in its search console for a particular search term or word. To be a part of this elite search console webmasters have to adopt contemporary SEO that is more relevant in 2021. If the SEO specialist still follows the strategy that used to work in 2019 the money spent on SEO will be a complete waste. The first page rankings for keywords in many businesses are too competitive and do not lead to conversions. This is why the Holistic SEO strategy that considers the online trends of the target audience prior to defining the SEO strategy is more relevant now than it was in 2007.


Let us consider a simple example of the rise in voice-based searches. Which was almost unheard of in the 2007 SEO strategy. Because of the rise in voice-based technology, searches in the form of direct questions will play an even more critical part of SEO in 2021: “There is an important relation between semantic search and question keywords. And with Google’s advanced semantic search SEO strategy needs to be advanced and highly focused on target audiences. Otherwise, it will only lead to traffic slippages and increase Bounce Rate which would mean disaster for the online credibility of any web property.”


At “Always Digital Marketing,” through our advanced SEO strategy, we optimize your online content so that a search engine is ORGANICALLY compelled to show it as a top result for searches of a certain keyword. Let us connect to discuss it further.