Why is website optimization necessary in SEO?
Search engine optimization (SEO) is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page.
The more relevance the search engines determine your website has for a given search, the higher the website will rank. When you consider that more than 60% of Internet users will not look beyond the first page of google search results, it’s important to use search engine optimization to push your website keywords ranking as high as possible.
SEO services for website optimization address a variety of factors, including keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.
Below are the activities uses for SEO on-page and off-page SEO optimization:
Plugin Optimization
Optimize Title & Meta Description
H1, H2 & H3 Tags Setup
Choose focus keyword
OnPage Optimization for Desired Keywords
Best Yoast settings configure
Website submission on Google, Bing
Clean Permalink & Breadcrumbs
Add Alt tag to all Images (Manually)
XML Sitemaps configuration and submission
Robot.txt file optimization
Google Analytics setup and configuration
Google Webmaster Tool Setup
Off-Page SEO:
Social Bookmarking
Backlinks of targeted keywords
Profile links on social
Search engines submissions
Listings of Google my business
Local citations
Removal of Bad backlinks
Monthly progress report of ranking
Comment, audio, video backlinks
Image links
Web 2.0 backlinks
Guest posts outreach
Anchor text ratio
At “Always Digital Marketing” we help you optimize your business websites for maximum web exposure for top SERPs. Let us connect to know more.