SEO post 2020 and after the COVID-19 Pandemic.

SEO post 2020 and after the COVID-19 Pandemic.

SEO has been around for a long time and it makes up an enormous share of traffic for ROI driven websites. Optimizing your web-pages for SEO is going to be even more important post 2020 or Covid-19 pandemic, as organic search continues to rise above other search traffic and with work from home trend gaining lot of acceptance, both by individuals and companies, SEO and Digital Marketing will witness a huge rise in their demand.

However, with the generation Z growing in number and in their dominance over gadgets and tech-driven ecosystems, the biggest change to SEO next year is going to be the growth of voice search. Consider these facts: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020 end. Therefore, it is imperative for all website owners to optimize their web page content in order to tap into these voice-based search terms/words.

These will be the dominant SEO trends post-2020.

  1. Snippets Will Dominate More Search Clicks.
  2. Influencers Should Be Leveraged for SEO.
  3. Secure Websites Will be a Must.
  4. Websites Need to Optimize for Voice Search.
  5. Mobile UX Will Determine Your Top Rankings.
  6. Videos Will Be a Preferred Source of Information.
  7. CTR and Dwell Time Will Become Important Ranking Factors.
  8. Writing a Compelling Title Tag and Meta Description Will be a Must.
  9. Optimizing Your Images.
  10. Optimizing Your Page Speed.
  11. Using Well Thought Internal Linking.
  12. Improving the User Experience on Your Website.
  13. Including Keywords in Your URL.
  14. Focusing on Getting More Authoritative Backlinks.
  15. Publishing Long-form Content.

One thing is certain, if SEO and marketing experts are not willing to upskill, get adaptive, and live with an open mind, they will be unable to keep up with the technology that is changing at a very fast rate. Having said that, the future of SEO is brand consciousness. Which translates into driving communications that the target audiences can relate within meaningful and long-term ways with confidence to associate with. And to trigger this confidence among the target audience the web properties need to be secure because the online visitor is aware of its importance e.g. SSL validation of an eCommerce website.

SEO is not a magic wand, moreover many believe it is not science either, but I strongly believe it needs a systematic and scientific approach for generating better traffic and ROI for the target web properties. One thing is clear SEO only works when you use the best practices and guidelines as stipulated by Google, Bing and other search engines. By doing so, Google, Bing and other search engines will increment your website’s ranking, leading to a substantial growth in traffic that leads to conversions. However, if you do not follow the best SEO practices nothing works, not even magic.

And at “Always Digital Marketing” we believe in logical and ROI focused SEO strategy.

Google removed PayTM from Play Store, this is the reason?

Google removed PayTM from Play Store, this is the reason

Google has removed Paytm from the Play Store. Google has cited a policy violation behind it.

Google has removed the Paytm app from the Play Store. Google has removed from the Play Store citing a policy violation. Google said that it does not allow apps promoting sports betting and such apps will be removed from the Google Play Store.

After Google’s decision, Paytm tweeted, “Paytm Android App on Google’s Play Store is temporarily unavailable for new downloads or updates.” It will be back very soon. All your money is completely safe, and you can continue your Paytm App as usual.

Google removed PayTM from Play Store, this is the reason

Google said in a blog post, “We do not allow online casinos or endorse any irregular gambling app that facilitates sports betting.” This includes apps that encourage customers to visit an external website that offers a chance to win money or cash prizes in sports by taking money. This is a violation of our policies. ”

Such apps are launched in large numbers before major sporting events like IPL in India. The latest season of the Indian Premier League (IPL) is scheduled to begin in the UAE from 19 September.

What precautions are necessary while installing any new app?

What precautions are necessary while installing any new app

You should avoid downloading any app available on the play store. Only install trusted apps and take full care while installing them as well.

The largest number of users in our country are from Android smartphones. We mostly download and install the Google Play Store apps, but many times we install apps from the Play Store without even thinking. While installing the app, we do not know how many times we easily click on the ‘I agree’ and ‘Terms and conditions’ without reading the terms and conditions. This mistake may outweigh us.

 

Do not give permission easily

Whenever users download an app from the play store, the app asks for permissions. These permits contain messages, phone call details, media files, contacts. By doing this, we give access to the application and our contacts may be tampered with. Before installing these apps we need to read the term and condition carefully and do not give permissions easily.

 

Hackers can reach the gallery

Apart from this, when we download a photo editing app, we are asked for access to the camera and gallery and we also give it. Such apps can be dangerous. With their help, hackers can access your gallery. However, if you skip the permissions while downloading the app, you cannot take advantage of all the features of the app. At the same time, if you give access, then the risk of your personal data leaking increases. Almost all mobile apps transmit and receive data between phones and remote servers. We should be careful while installing the app.

How to stop autoplay unwanted videos on Facebook?

How to stop autoplay unwanted videos on Facebook

The feature of the auto-play video is good for the convenience of users, but it costs more data on mobile, battery costs more and unwanted video also becomes auto-play.

Nowadays, along with YouTube, people are also using social media website Facebook and its app to watch videos. In order to grab the attention of the users, autoplay is done while scrolling the video on Facebook. This auto-play video feature is good for the convenience of users, but it costs more data on mobile, battery costs more and unwanted video also becomes auto-play. You can also turn this feature off if you want.

If you are using Facebook on a web browser, then click on the drop-down menu on the top right side. After this, you will see many options. Click on the Settings option. After this, tap on the option of videos at the bottom left side. There will be an option of auto-play videos, turn this feature off.

 

How to turn off this feature on the Android app

Android users can also turn off the auto-play feature by going to the menu on the home page of the Facebook app. The option of Settings and Privacy will be seen here. After clicking on it, tap on Settings. After scrolling down, click on Media & Contact. There will be an option of Auto-Play, you have to select Never Auto-Play Videos.

Facebook launches Instagram reels in India

Facebook has started its short video making app Instagram Reels in India. The Reels tab will be a new tab on the navigation bar, which will replace the Explore tab on Instagram. The Reels tab is a new tab in the navigation bar, so this feature will no longer be in a unit (unit) in Explore, as it used to be.

Through the reels, you can record and edit 15-second multi-clip video and audio. Also, you can add value through new effects and creative tools in it.

Instagram Reels became the most favorite app of young Indians after Tittock’s departure. According to research, seven out of 10 Indians between the ages of 18 and 29 like it and they say they want to use it as a video sharing platform.

How to delete your Google search history, where is your activity stored?

How to delete your Google search history, where is your activity stored_

You search Google on all the questions that come to your mind. Many times you search such things on Google, which you want to delete. But you do not know how to delete or manage your search history. You can see what you have searched on Google. If you want, you can also delete this data. Google also shows you other search results based on your search. Today we are telling you how to access Google search history and delete it.

 

First you login to Google from your Gmail account.
Now you have to enter by typing My Activity on Google. The first search result will come.
Now this will take you to myactivity.google.com/myactivity website.
There will be many options in which My Activity will be seen on the mind page.
Now search queries and results will appear below you.
The option of item view and bundle view will appear on the left side. In the item view, your activity will be shown one by one, while in the bundle view you can see your search activity according to the category.
There is a search box at the top where you can search for your activity.
You will see three dots on its side. Which is also called the hamburger icon.
After clicking this option, you can delete the activities according to the date.
Here you will get the option of Delete Activity By. By clicking this, you will be given a list of every Google service.
Some of your activities are recorded at these places. If you want, you can select and delete them from everywhere.
Your activity will be deleted from all places.

Let us tell you that after doing this, you are only deleting the history or activity of your phone. They are only being deleted from your account. Your activity store will still be on Google’s server.

 

Even after delete, your activity is stored here

When you delete the activity or search history from your Google account, then Google starts its work. According to Google, after the search history is deleted by the user, the company also deletes some data from its storage.

Although Google keeps the store forever even after deleting some of your data. Even after your search history is deleted, Google keeps data about which days and what data you have searched. Google says that activity is also stored for company business policy. This means that even if you manage your search history in any way, your searched information gets stored on Google’s server, which can also be seen under certain circumstances.

What is the difference between WhatsApp and WhatsApp Business?

difference between WhatsApp and WhatsApp Business

What is the difference between WhatsApp and WhatsApp Business?

WhatsApp and WhatsApp Business may look alike, but both are different apps. WhatsApp is a messaging app meant to keep you in touch with your family and friends. At the same time, WhatsApp Business is a platform to promote your business. This app is designed to make you communicate with your customers and develop your brand. There is also a difference in features between the two apps. Some features are common in both the apps but WhatsApp Business has given special features like Business Profile and Business Messaging Tools.

Benefits of WhatsApp business

WhatsApp Business helps promote the business of small traders. This makes working and contact between merchants much easier. Also, it also helps to exchange samples in business. Through this, there is a lot of ease in transacting orders. It directly connects businesses and customers.

Learn – Why scientists around the world are worried?

Artificial Intelligence

Sundar Pichai, CEO of Google and Alphabet, said in his address that it is very important to be cautious about artificial intelligence.

Artificial intelligence means machines that have the ability to think like humans, work only like humans, and make decisions like humans. Artificial intelligence in simple language – is one made through humans that has the ability to work like humans. This is called Artificial Intelligence. Currently, voice assistants like Siri and Alexa, self-driving technology of cars like Tesla, are a form of artificial intelligence.

Concerns are being raised all over the world about artificial intelligence technology. In many countries, different measures are being found to curb this technology. There are many countries that are also spying on developing this technology. China is at the forefront of this spying race, which is why many countries including India have banned many mobile apps of China in their countries. India has banned all the mobile apps of China, all these apps worked like artificial intelligence. Whatever users used to download these apps in their mobiles, these apps started spying on that user, so India has banned hundreds of such apps in China.

Sundar Pichai, CEO of Google and Alphabet, said in his address that it is very important to be cautious about artificial intelligence. Sundar Pichai has warned the whole world about the dangers of Artificial Intelligence. This is not the first time that Sundar Pichai has warned about the danger of artificial intelligence. He also addressed the employees of the company in the year 2018, saying, “The impact of artificial intelligence on the world will hardly be of any other invention.” But the most important among them is artificial intelligence, for example, he said that fire and lightning are as important as artificial intelligence in our life, but fire and lightning can kill humans. We have learned to control fire and electricity, but we are also struggling with its dangers. Those working on artificial intelligence will have to understand that this is one such technique, which will have to be worked with full responsibility.

In 2017, Tesla and SpaceX owner Elon Musk tweeted, “If you are not worried about Artificial Intelligence then you should be worried. It is more dangerous than North Korea.” The photo that Elon Musk tweeted on social media Thi wrote in it, “Finally the victory will be of machines”. Musk appealed to the leaders to make rules and laws to control artificial intelligence before it is too late.

 

Elon Musk tweet

 

Noted physicist Stephen Hawking, who explained the world the black hole and the Big Bang theory, said in 2017 that “I believe that artificial intelligence can be used for the betterment of humanity, but humans have no way to control it.” Have to find some way. ” He warned about their becoming more powerful, saying that they should become powerful machines. He had said, “If we are not able to prepare ourselves for its dangers, then it can cause the greatest harm to human civilization.”

In 2017, Oren Etzioni of the Allen Institute of Artificial Intelligence said that there is a great need to control artificial intelligence, to some extent, regardless of its use.

 

Artificial intelligence is used in these countries

 

Artificial intelligence is used in India to arrest criminals. Many times, in crowded places, criminals change their appearance and join with the people and go out after committing criminal incidents. To prevent such incidents, the Indian police use a facial recognition app named Trinetra, which can be used to match the picture of any criminal to find out if he has an old criminal record. The Trinetra app based on Artificial Intelligence was first used on 22 December 2019 at the rally of Prime Minister Narendra Modi at Delhi’s Ramlila Maidan. According to the officers of the Government of India and the police force, the Trinetra is a very valuable technology in this era of modern technology, which makes the identification of criminals very easy.

Right now this technology is being used in many states in India. The government of Uttar Pradesh has also started identifying criminals using Trinetra. In Uttar Pradesh, this technology has been given only the big powers of the police department.

In the US, law enforcement agencies use much artificial intelligence. According to a report, about 600 US agencies are using it. Security agencies say that “There are millions of websites on the Internet, which are also used for tracking artificial intelligence. Artificial intelligence is being used in many countries like Japan, China, France, Germany.”

When we asked the experts of technology and law to find answers to the questions arising about Artificial Intelligence, they responded in some way – that the app named Trinetra is the basis of the technique of facial recognition. Scanning millions of faces or their pictures to identify a face, whether it is on Facebook or Twitter, or on any news website or on any online platform. It means to violate the privacy of millions for the identity of a person. Then what will happen to the privacy of the millions of people whose companies and governments are scanning their photos or their faces without permission? There is currently no direct law regarding this in India because there is a constant struggle between law and technology. Where technology moves at a rapid pace with a leap and has its own pace of making laws, it moves at a slow pace. The question is that if people do not know about its dangers or do not understand it, and if people are not told about all these dangers, then there is no legal obligation, then companies can take advantage of it. There is a great need to make laws keeping an eye on all that is happening. Because a visa or passport is not required to download the mobile app of a country. If there is no strong law on this, then some country will be walking around you spying on the name of Artificial Intelligence and spying on you every second. You will not be able to catch him, so it is very important to have a law regarding Artificial Intelligence.

 

Will machines rule humans?

 

You must have seen many such films from Hollywood to Bollywood in which it is shown that the robot created by the scientists themselves becomes villains and starts attacking humans. All these films are a sample of Artificial Intelligence. Think, as happens in films, that the robot goes crazy and starts causing havoc. If this happens in reality then it will be so frightening. One truth related to this is that in 2017, Facebook designed and tested a robot as Artificial Intelligence. He used to work in the same way as he gave commands, but after some time he started giving commands on his own. Many computers in the lab were shut down and made their own language. It took many scientists to control it but was not able to control it. The robot made his own language and he started speaking it to him. In the end, the scientists had to destroy that robot because it was out of their control. The scientist who created the robot also put an option on Kill. Through this switch, that robot could be destroyed. This is the reason that many scientists around the world are repeatedly warning about Artificial Intelligence.

 

what is the difference between Advertisements and Promotion

What is the difference between advertisement and promotion_

Advertisement

Advertising refers to messages you send to the public via newspaper and magazine displays, bulletins, TV and radio ads, and website banners. You control the content and graphics and pay for space to show your message. The promotions are intended to work graphically with the medium to make your message stick out, competing with articles, graphics, music, shows, and other ads, called “clutter.” The more promotions a medium has, the more “mess” it contains and the less alluring it is.

Promotion

Promotion is regularly used by a company to raise sales quickly or induce a trial purchase or service by buyers. The appeals made to consumers with a promotion tend to be more rational and less emotional in nature. Promotional sales are designed to offer incentives to consumers, motivating them to buy your product or service immediately. Promotions generally result in lower profits, but they have instant effects. Promotion is more focused on building sales in the short term, rather than brand building. Types of promotions can include discount coupons, special events, rebates, and free samples.

See how can it will be possible to share files without the internet.

how can it will be possible to share files without the internet

From transferring files to storing the phone, you just have to install Google special app Files by Google on your phone.

There is often a space issue on our phone and many times we have to transfer such files which cannot be shared through WhatsApp or any other chatting app. Now all these problems can be solved with the help of only one app from Google. Very few people know about Google’s Files By Google app. Let’s know how to use it.

First of all, go to Google Play Store and install Files by Google app. As soon as you open the app, you will get the detail of the used space of your phone. Below this, details of junk files, duplicate files, old screenshots will be found. To increase space on the phone, you can delete junk files.

Back-up photos You can also delete photos on the phone by taking a backup directly on Google. Apart from this, photos and videos which have come on WhatsApp can not be deleted from here. Here you will get save call recording save in the phone, if it is not necessary, then you can delete them from here also.

 

Share files like this

If you have to share the file, click on the Share option near Browse. With this, the file can be sent and received with other users. For this, it is mandatory to have Filed by Google app on other user’s phones too. The Internet will not be needed to share files.